Power of Habit

You won't believe this... The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. According to Los Angeles Times, "The Power of Habit” is chock-full of fascinating anecdotes... how an early twentieth century adman turned Pepsodent into the first bestselling toothpaste by creating the habit of brushing daily, how a team of marketing mavens at Proctor and Gamble rescued Febreze from the scrapheap of failed products by recognizing that a fresh smell was a fine reward for a cleaning task, how Michael Phelps' coach instilled habits that made him an Olympic champion many times over, and how Tony Dungy turned the Indianapolis Colts into a Super Bowl-winning team" Charles Duhigg's book is a must read for anyone that wants to understand habits and how to change them. It's changed the way I see food, and how I market Goalfli.com, a project developed out of passion that I have for helping the forgotten people behind prison walls. Be the change you want to see in the world, Ghandi. John Ayala